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The Art of Failure Management in marriage lies in not looking at marriage as something ideal, but as a practical matter and then accepting one’s partner the way he or she is. People generally tend to measure their partners by an ideal yardstick, and when they do not measure up to their expectations, they tend to think that they have not found their ideal soul mate. This happens both in the case of a husband and a wife, and so both partners fail to experience the joys of their union.